Pilot Execution v3 ·★ Master↗ Pilot Launch⌂ v3 HubStepsPlanTimelineCalendarFlowGTM Plan

Verixa GTM Launch Flow — Execution-ready draft

🔄 Patent-filing date realignment · 18 Jun 2026
Patent FD target shifted from 15 Jun 2026 to 26 Jun 2026. All FD+N statutory and decision dates shift accordingly: §39 clock starts 26 Jun · complete specifications due 26 Jun 2027 (§9(1)) · PCT decision 26 Dec 2026 · US/EU national-phase entry 26 Dec 2028 · Request for Examination 26 Jan 2029. Marketing public-disclosure window also shifts: founder 1-to-1 outbound to known DP targets continues pre-FD under NDA; public marketing (newsletter · pillar pages · founder LinkedIn cadence · PR note · webinar invites) unlocks Mon 29 Jun 2026 (W5) post-FD. Engineering W1-W14 pilot timeline holds: demo lock Fri 26 Jun · Verified Go-Live Decision Tue 01 Sep.
Pending owner sign-off and compliance review. Every workstream broken into dated daily actions, owner-by-owner, with deliverables, dependencies, acceptance criteria, and signature lines. Aligned to engineering pilot flow · W1 (01 Jun 2026) → W14 (31 Aug 2026) · TARGET verified go-live 01 Sep 2026. Verixa verifies. The design partner validates. This plan is subordinate to the engineering master plan and must be updated if the W6 kill-check, W9 G-8 gate, W12 engineering confirmation, or W14 verification status changes.
🔒 Demo lock · 26 Jun 🎯 Verified go-live · 01 Sep 🛑 Backstop · 15 Sep Team: Vimal · Janani · Droupathy · Kavin · Manoj Compliance: Contractor + Vimal (final A) CRM: ArkOS (in-house)
LANGUAGE GUARDRAIL — NON-NEGOTIABLE: Verixa says "verified under our SDLC; the customer validates intended use" — NEVER "validated", "certified", or "Part-11 compliant" as a self-claim. MIRA = "advisory · human-in-the-loop · not system-of-record." Every claim has executed evidence in G-7 + QA disposition or it is not made. EU AI Act: Verixa does not claim EU AI Act compliance. AI Act obligations are role-specific and obligation-specific. MIRA-related claims are reviewed for provider/deployer role, transparency, GPAI dependency, and human-oversight framing. EU GMP Annex 22: Verixa treats Annex 22 (Draft 2025) as an internal-control reference, not enforceable law — until RA/legal confirms. Internal Annex-22-aligned control: Verixa prohibits generative/probabilistic AI from making or being the sole path for critical GMP decisions. India: DPDP-aware. India pricing: "+ GST." All ArkOS CRM outbound traffic flows through the Outreach Compliance Mgr — every message pre-checked against this guardrail in real time.
PARTNER-CONSENT GATE — HARD RULE: No partner name, logo, quote, screenshot, workflow, metric, implementation fact, or case-study claim may be used externally without written partner approval stored in ArkOS. This applies to PR #2, PR #3, PR #4, webinar #3, case study, GO-LIVE LP, investor update, all social posts referencing a partner, and any analyst briefing that names a partner. Consent must be evidenced by an approval record in ArkOS with reviewer, date, asset URL/version, and expiry/re-review date. Default state if consent not on file: redact partner reference and proceed with anonymized "founding partner" framing.
GTM IS SUBORDINATE TO ENGINEERING — HARD RULE: This GTM plan is subordinate to the engineering master pilot plan (Verixa_Pilot_Flow). It must be updated if (a) W6 KILL-CHECK fails, (b) W9 G-8 gate slips, (c) W12 engineering confirmation is not received, or (d) W14 per-workflow verification status is incomplete. 01 Sep PR splash is conditional on engineering W12 confirmation and W14 per-workflow verification status. If verification is incomplete, use "controlled-wave" or "founding partner verification program" messaging — never "delayed launch." Marketing must not soften wording to preserve momentum.

1GTM Pod — five owners + contractor

Vimal Veereshwarayya, PhD., RAC

FOUNDER / CEO — FINAL APPROVAL ONLY

Reduced-load mode: final founder voice (review, not draft) · high-stakes calls only · G-8 negotiation · final compliance sign-off · final A on every workstream. Vimal does NOT first-pass demos, first drafts of LinkedIn/op-eds, first-pass claim review, or low-stakes follow-ups. Bottleneck mitigation is a hard rule.

Janani Rangesh

PRODUCT MANAGER — first-pass demos

Owns: first-pass demos (Vimal joins from demo 4+ or P0/strategic only) · product proof points · enablement kit · DP feedback loop · pipeline ops. Janani is the primary demo lead for the cohort.

Droupathy

MARKETING — first drafts of founder content

Owns: first drafts of all Vimal LinkedIn posts, long-form, op-eds, PR statements (Vimal reviews + approves voice — does not write). Plus editorial · PR · webinars · founder media bookings · case studies · brand voice enforcement.

Kavin

DIGITAL MARKETING

ArkOS CRM ops · Apollo sequences · paid · email nurture · attribution · LinkedIn ABM · marketing automation

Manoj

WEBSITE · FRONT-END · SEO/AEO/GEO

verixa.ai launch · schema · E-E-A-T · AI search visibility · LP infra · technical SEO · resources hub

External CSV/CSA + RA Contractor

COMPLIANCE — first-pass claim review

Owns first-pass claim review: every external claim is Contractor-reviewed before Vimal sees it. Plus language audit · evidence-binding review · MIRA/AI claim review · G-7 + G-8 framing · trade press claim review. Vimal only sees Contractor-cleared assets for final A.

2Three GTM phases — mirror engineering Phases 1 / 2 / 3

Phase 1 · DEMO-READY

Brand · ICP activation · founder voice launch

W1 → W4 · 01 Jun – 26 Jun · 🔒 demo lock 26 Jun
  • verixa.ai live · brand + bio kit shipped
  • ArkOS CRM + Apollo + GA4 + LinkedIn Insight Tag wired
  • 14 ICP accounts loaded · founder outreach begins
  • Pillar #1-3 published (Annex 22 · CSA · EU AI Act)
  • Vimal LinkedIn rhythm live · op-ed drafted
  • Webinar #1 scheduled W5
  • Demo-ready PR splash drops 26 Jun
Phase 2 · BUILD-WHILE-SELL

LOI sprint · founder media tour · webinars

W5 → W13 · 29 Jun – 28 Aug
  • W6 KILL-CHECK: 2-3 LOIs signed, 8 demos delivered
  • 5 podcast appearances · 3 op-eds · 4 analyst briefings
  • 3 webinars (Annex 22 · CSA SaaS · Founding partner)
  • W9 RC freeze: G-8 quality agreement SIGNED partner #1
  • India roundtable W13 · trade press placements
  • W13 G-7 evidence pack + enablement kit promoted
  • W10 CC freeze: marketing freezes new product-claims
Phase 3 · VERIFIED → VALIDATE

Go-live splash · case study · investor process

W14+ · 01 Sep 2026 onward · CONDITIONAL on W12/W14 engineering verification
  • 01 Sep GO-LIVE PR splash IFF W12 eng confirm + W14 per-workflow verified
  • If incomplete: "controlled-wave / founding partner verification program"
  • Partner validation begins at their site (per signed G-8)
  • Case study #1 development — written partner consent in ArkOS required
  • Series-Seed investor process opens (warm intros only pre-W14)
  • 2nd / 3rd partner LOI conversions active
  • India investor process active in parallel
🔒 26 Jun demo lock is hard. 🎯 01 Sep go-live is TARGET — never commit externally before W12 engineering confirmation. 🛑 15 Sep backstop — any unverified workflow flips to "controlled wave," never "delayed launch."

3W1 → W14 master swimlane (top-level view)

Detailed sub-flows are in §5 below — click any workstream card to expand its daily action plan.

Positioning Founder voice / PR Content / Editorial Website / SEO / AEO / GEO Digital / Paid DP Pipeline (ABM) Events / Webinars Sales Enablement Compliance Review Hard Gate · Milestone

4Gate calendar — every GTM commitment tied to an engineering gate

5Ultra-detailed workstream sub-flows — sign-off ready

Each card opens to a complete dated action plan. Owner = who does it · Deliverable = what they ship · Dep = what must exist first · AC = acceptance criteria · sign-off lines at end of each workstream.

6Hard business KPIs (primary) vs vanity KPIs (secondary)

TierKPIW6 targetW9 targetW14 targetOwner
PRIMARY · hard businessSigned LOIs≥23-44-5Vimal
PRIMARY · hard businessG-8 quality agreements SIGNED0 (draft)1 (founding)1-2Vimal + Legal
PRIMARY · hard businessPartners ready for validation01 (Phase 1 active)1 LIVEVimal + Janani
PRIMARY · hard businessPartner validation scoping calls completed013Vimal + Janani
PRIMARY · hard businessSigned evidence-pack receipt acknowledgments001Janani
PRIMARY · hard businessPartner-approved go-live statement on file (ArkOS)001Vimal + Legal
SECONDARY · vanityMQLs100250500Kavin
SECONDARY · vanitySQLs2050100Kavin
SECONDARY · vanityLinkedIn impressions (cumulative)75K150K300KDroupathy
SECONDARY · vanityAI-search citations (AEO/GEO)125Manoj
SECONDARY · vanityOp-eds published124Droupathy
SECONDARY · vanityPR pickups at go-live10+Droupathy
Rule: Vanity KPIs do not substitute for primary KPIs. Weekly Friday review prioritizes primary tier; secondary is amplification color.

7Final pre-program sign-off (lock before W1 Mon 01 Jun 2026)

EXECUTION-READY DRAFT — pending owner sign-off and compliance review

By signing below, each owner accepts (a) the language guardrail as non-negotiable, (b) the per-workflow GTM commitments locked to engineering gates with 01 Sep PR conditional on W12/W14 confirmation, (c) the budget envelope (~₹36.7 L / ~$37.8K), (d) the W6 KILL-CHECK criteria, (e) the partner-consent gate (no partner reference without written ArkOS-stored approval), (f) the founder de-bottlenecking rule (Vimal final-approval only · Droupathy first-drafts · Contractor first-pass claim review), and (g) the Public Claim Register (XLSX Sheet 14) as the auditable claim-control operating system. Final A on every external claim rests with Vimal + Contractor.
Founder / CEO — final A on all
 
Vimal Veereshwarayya, PhD., RAC · Date: ____________
Product Manager
 
Janani Rangesh · Date: ____________
Marketing — Brand · PR · Events
 
Droupathy · Date: ____________
Digital Marketing
 
Kavin · Date: ____________
Website / Front-end / SEO/AEO/GEO
 
Manoj · Date: ____________
CSV/CSA + RA Contractor — Compliance A
 
[Name] · Date: ____________
Skills invoked in building this plan
aeonn-ark-founder-advisor doctrine-router pharma-biotech-saas-head-of-qa verixa-ai-validation-governance-expert verixa-customer-implementation-validation-enablement-expert verixa-quality-agreement-expert verixa-validation-evidence-pack-customer-assurance-author verixa-regulatory-intelligence-expert verixa-supplier-quality-expert verixa-gtm:verixa-gtm-arkos-crm-pipeline-hygiene-expert verixa-gtm:verixa-gtm-arkos-founder-outreach-operator verixa-gtm:verixa-gtm-arkos-outreach-compliance-manager verixa-gtm:verixa-gtm-arkos-outreach-analytics-expert verixa-gtm:verixa-gtm-pilot-architect verixa-gtm:verixa-gtm-pilot-discovery-workflow-mapping-expert verixa-gtm:verixa-gtm-pilot-evidence-pack-expert verixa-gtm:verixa-gtm-paid-pilot-commercial-terms-expert verixa-gtm:verixa-gtm-design-partner-icp-expert verixa-gtm:verixa-gtm-founder-led-sales-expert verixa-gtm:verixa-gtm-pharma-biotech-buyer-persona-expert verixa-gtm:verixa-gtm-regulated-saas-buyer-narrative-expert verixa-gtm:verixa-gtm-security-trust-expert verixa-gtm:verixa-gtm-legal-design-partner-agreement-reviewer senior-digital-marketing-expert marketing:campaign-planning marketing:content-creation marketing:email-sequence marketing:brand-voice marketing:competitive-analysis marketing:performance-analytics brand-voice:brand-voice-enforcement apollo:prospect apollo:sequence-load apollo:enrich-lead common-room:account-research common-room:weekly-prep-brief sales:account-research sales:call-prep sales:competitive-intelligence sales:pipeline-review sales:create-an-asset sales:draft-outreach legal:contract-review legal:nda-triage legal:review-contract design:design-system design:ux-writing design:accessibility-review operations:risk-assessment operations:vendor-management operations:status-report operations:resource-planning finance:variance-analysis product-management:metrics-tracking product-management:stakeholder-comms
Evidence discipline. Every public claim made by Verixa during this 14-week window has executed evidence in the engineering G-7 pack OR explicit QA disposition by Vimal + Contractor, recorded in the Public Claim Register (XLSX Sheet 14). No exceptions. Tracked in ArkOS CRM Outreach Compliance Mgr in real time.

EU AI Act: Verixa does not claim EU AI Act compliance. AI Act obligations are role-specific and obligation-specific. MIRA-related claims are reviewed for provider/deployer role, transparency, GPAI dependency, and human-oversight framing.
EU GMP Annex 22: Treated as an internal-control reference (Draft 2025) until RA/legal confirms enforceability. Internal Annex-22-aligned control: Verixa prohibits generative/probabilistic AI from making or being the sole path for critical GMP decisions.
Partner-consent gate: No partner reference (name · logo · quote · screenshot · workflow · metric · case-study claim) used externally without written approval stored in ArkOS.
India: DPDP-aware. India pricing: "+ GST."

Aligned engineering source: Verixa Pilot — Build/Test Flow (Demo-ready → Verified) · W1-W14 · 01 Jun - 31 Aug 2026.
This GTM plan is subordinate to the engineering master pilot plan. Updated if W6 KILL-CHECK fails, W9 G-8 slips, W12 engineering confirmation not received, or W14 verification incomplete. Advisory only — final go/no-go and risk acceptance are Vimal + QA + Contractor + Legal decisions.